Discover Thainess: Tourist Authority Of Thailand Launches “Taste of Thailand” Magazine To Promote Thainess In Italy

Sunday, July 26, 2015

Tourist Authority Of Thailand Launches “Taste of Thailand” Magazine To Promote Thainess In Italy

The Tourism Authority of Thailand (TAT) recently launched a publication called “Taste of Thailand” to promote the kingdom in Italy and train travel agents and inform end-users about brand-new travel opportunities and events.

By launching the “Taste of Thailand”, TAT has ended up being the very first tourism board in Italy to have its own official publication dedicated to the local market.

The magazine will certainly serve the double function of teaching tourists and trip operators about upcoming destinations and products Thailand can provide, as well as function as a training guide for travel representatives.

Encouraging this amazing task is widely known Italian travel author and Asia-expert, Corrado Ruggeri, writer of Farfalle Sul Mekong (Butterflies of the Mekong), thought about a classic of the travel genre.

Mr. Thawatchai Arunyik, the Governor of TAT stated, “As an organisation, TAT has actually always been known for development and for finding distinct methods to promote Thailand. The “Taste of Thailand” will continue this custom and enable us to connect to travelers and market specialists in their own language and get them delighted about Thailand as a location for fantastic travel experiences.”

The “Taste of Thailand” is to be released twice a year with a blood circulation of 20,000. A total of 12,000 copies are to be dispersed to the trade sector and the remaining 8,000 to be handed out at TAT events in Italy. It is hoped that in 2016, the “Taste of Thailand” will be released 3 times with a blood circulation of 60,000.

Mr. Thawatchai said, “We have every need to hope that this publication is an excellent success. There is increasing interest in Thailand amongst Italian tourists who appreciate the kingdom’s great cuisine, laid-back, fun loving culture and gorgeous surroundings– undoubtedly our 2 nations have much in typical.

A preview of the first concern was shown to the press in Milan at the Borsa Internazionale del Tourismo (BIT), Italy’s largest Italian travel fair, held on 12-14 February, 2015. Provide two will come out at the TTG Incontri, a two-day B2B travel occasion held in October.

Isn’t really it funny that you never become aware of these works after they are introduced.