Discover Thainess: Thai Travelers Select Destinations Based Upon Food

Friday, July 24, 2015

Thai Travelers Select Destinations Based Upon Food

Hilton Worldwide survey discloses culture of culinary travel throughout Asia Pacific with over a 3rd (36 per-cent) of leisure tourists in Asia Pacific voted food and drink as the vital identifying consider where they opt to travel to.

For Thai travelers, the study founded 34 per cent of Thailand leisure travelers pointed to food as a crucial factor when choosing where to see, 92 per-cent make a point of trying well-known local dishes and street food when they travel, 90 percent look for unique culinary experiences when going to a location, and 92 per cent said they would return to a destination simply because of remarkable food and dining experiences.

The workings with based on a study with 2,700 leisure travelers from throughout 9 countries in APAC. The research, commissioned by Hilton Worldwide, discovered that only 5 per-cent of participants said that food and drink was not a consideration when choosing where to vacation.

“A country or city’s culinary providing is clearly a huge motorist regarding where leisure tourists in Asia Pacific decide to on the road,” said Markus Schueller, vice president for Food and Beverage Operations, Asia Pacific at Hilton Worldwide.

“Appreciation for food and beverage continues to grow, and this has considerable implications for the hospitality industry. Gone are the days where hotels were simply places to rest. Today they need to be food and drink locations themselves, providing visitors with the services and details that fit with the enhanced emphasis they put on quality cooking experiences when they take a trip.”.

Taking in responses from leisure travelers in Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore and Thailand, results revealed that food was likewise a concern when it concerned holiday invest, with 43 per cent of participants assigning as much as half of their overall holiday spending plan for food and drink.

According to the survey, food also influences what activities took priority in the minds of tourists when on getaway, with 90 per cent going out of their way to attempt well-known local meals. 87 percent stated they would look for regional street food and 79 per cent would try to find culturally unique food experiences like culinary festivals and grocery store when checking out a location.

When asked to identify their preferred cooking location in APAC, Japan topped the list with the greatest variety of votes from leisure tourists across the region, followed closely by Thailand and Taiwan in joint 2nd place.

Votes likewise exposed Korea, Singapore and Hong Kong as sharing third location position as preferred cooking locations. Results also showed that for 19 per cent of participants, food experiences within their home country were preferred over other destinations in the area, this included respondents from Malaysia, Indonesia, Korea, Australia and Japan.

Tourists from Thailand voted Japan, followed by Thailand and Korea as their preferred cooking locations in the area.

When asked exactly what they searched for in an excellent cooking location, 49 per-cent of all participants concurred that variety of food is most essential, followed by distinct culinary providings, consisting of locations with uncommon regional delicacies and specializeds, and cultural food experiences like food markets and celebrations.

Travelers from Thailand most valued quality, strength of taste and high food safety range and distinct regional cuisine in a culinary destination.

Schueller included, “Today’s modern-day culinary traveler is trying to find authentic food experiences and activities which provide both quality and range. This is something we take really seriously, working carefully with our buildings across Asia Pacific to establish and deliver unique dining concepts that offer guests with phenomenal and remarkable experiences.”.

The study forms part of the Hilton Worldwide’s Destination Marketing campaign, an ongoing effort to offer tourists with the very best offered rates to stay at Hilton Worldwide hotels and resorts in APAC.