The Thai tourism market is set to considerably broaden its social media profile when more than 1,000 blog writers and online writers around the world convene for the first Travel Blog Exchange to be held in Asia between 15– 17 October 2015, at the Queen Sirikit National Convention Center in Bangkok.
The TBEX Asia 2015 is being collectively supported by the Tourism Authority of Thailand (TAT), Thailand Convention and Exhibition Bureau (TCEB) and Bangkok Metropolitan Administration (BMA). It will offer a distinct chance for Thailand to showcase the “2015 Discover Thainess” campaign and enable Thailand-based bloggers to network with their worldwide counterparts.
Mrs. Juthaporn Rerngronasa, TAT Deputy Governor for International Marketing (Europe, Africa, Middle East, and the Americas) commented, “Travel blog writers have a really strong and loyal following on social networks. We are really pleased that some of the world’s leading blog writers have selected Thailand to host their first TBEX in Asia.
“As each of these online authors has approximately more than 10,000 fans, the TBEX Asia will assist us promote a positive picture of Thailand and bring in more young generation visitors from all over the world.”
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TBEX was initially held in 2008 and has actually been arranged every year in Europe and the United States. As participation has actually grown considerably, the organizers, TBEX LLC, have chosen to venture into Asia in acknowledgment of the immense market potential and high growth in visitor arrivals.
In between 22-26 March, 2015, TAT arranged a site examination and preview journey along five special travel routes across Thailand for the organizing committee of TBEX Asia in a group of 30 leading bloggers from around the world.
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Organizing committees of TBEX Asia at the website evaluation and preview trip along 5 special travel routes across Thailand.
Blog writers from around the world and TBEX Asia’s executives during a preview trip along five unique travel routes throughout Thailand.
Organizers expect that the breakdown of individuals at the Bangkok event will certainly include about 52 % from the USA, 37 % from Europe, and 11 % from Asia and Australia.
In recent times, TAT has actually established aggressive online and digital marketing methods to promote tourism via all forms of new media and across all devices; such as, mobile phones, Smart Phones, and Tablets. These have actually been developed to reach certain target audiences worldwide, specifically young tourists and households.
An entire variety of award-winning social networks projects have been rolled out, making up of contests and competitors that allow participants to contend for rewards, including complimentary stays in Thailand.
Social network networks are playing an increasingly vital role in the tourism sector. The Internet has changed consumer behavior in many methods, both in terms of the method people buy their travel products, the destinations they choose, the amount of time they need to travel, and the amount of cash they invest.
Individuals aspire to share experiences by means of social media, making it the equivalent of word-of-mouth marketing, the most effective ways of customized promotion for any location.
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